Web designing is an art. Every single object in your web site design should be optimised for performance and style. There are no hard and fast rules to design a web site. However, it is paramount to keep a few things in mind that may help to create a great web site for you or to your clients. Here are five such things to keep in mind. Don’t go crazy with banner advertisements Most people tend to avoid viewing banners displayed on a website. It is always a better option to get rid of your existing banners or use them in your design. It will save you some valuable space on the page to use for promoting your product with affiliate links. Banners tend to project to users that the website is trying to sell a product to them, while really they should be made to feel that the product is a good one which can be purchased. Splash pages? Who needs ’em? Splash pages are not worth the effort. They are introduction pages with special images and contain an “enter here” or “continue” words upon which users can click to navigate to the next page of your website. It is not advisable to allow users to force their concentration on such unwanted text or images. The best practice is to present your website upfront to your customers and show them your important features and products. Do not waste time with splash pages. Remember the first impression is the best impression! Music can be annoying It is not a good idea to use audio on your website especially if your website has large contents of text. It is hard for people to read and understand when audio is continuously played on the background. It might turn out to be a nightmare for your customers if you do not have proper volume controls or muting buttons. Have a simple and clear navigation Do not use fancy and complex menus that span several drop down layers and are multi-tiered. It tends to confuse users. Always have a simple set of links that drive the user in a straight forward manner to learn about your website or products. Even a child should be quick to learn to use your website. Always let your user know where they are It is important to let the users always know where they are in the website. They must clearly identify the section or page that they are currently browsing with respect to the overall structure of the website. If they cannot recall where they are currently, there are chances that the website navigation is confusing to them. Such confusing designs tend to lose customers.